Monday, December 14, 2009

the font war:IKEA fume over verdana

Hanan Bahri .

EAP1B

The Font War: IKEA Fans Fume over Verdana

1-Reference:

Lisa Abend (8/28/09) .The Font War: IKEA Fans Fume over Verdana.

http://www.time.com/time/business/article/0,8599,1919127,00.html.

2- SUMMARY:

The IKEA fauns are mad because IKEA is trying to change the font of how they Wright the word IKEA by using vadene font, and they trying to convenes them not to use this font. IKEA thinks that the font is simple, looking typeface and modern. However, people think its plan ugly and the designer feel disappointed because IKEA was the symbol of designer and this was unexpected from IKEA.

Furthermore, they are saying that Microsoft invented this font to be written in the computer screen not to be used in a store singe. Finlay IKEA did not expect this reaction from the fauns.

3- Reaction:

IKEA is great company it should not affect her reputation, but in the other hand I agree with the fans and the desires’ they should not change the font for something worst but it should b e better. IKEA is a sample of a great designs and the font tell a lot about the company.

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