Smith,A (9/07/2009). www.time.com .Will Kraft Swallow British chocolate Maker Cadbury.
Kraft wants to bay share from Cadbury which is worth 50$billion a year but Kraft make bid of 16$billion the company did not except the offer. Even Though Kraft is one of the biggest companies in food market in the other hand Cadbury had sprat around quarter of the word in a short time .Kraft make the offer in august about the people knew about it in sep7th, the cad bury thinks that Kraft wasn’t fire with the offer that Kraft mad the Cadbury waiting for another offer that is better than the first one, some other company’s may make a better offer.
It a is a smart move from Kraft company since it a large company with a good reputation it will make the product more popular in the food market and it well add more Success
to the company .I don’t think that it was a fair offer since the company worth more and it may make the company upset but I think that Kraft will make a better offer .